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Hello, I am Azul.

Design leader who turns strategy into shipped products for user value and business outcomes—leading teams while researching, prototyping, and delivering.

Design Leadership · New York City

I create human-centered experiences using AI—thoughtfully and responsibly. I enjoy the balance of strategic thinking with hands-on craft.

I've worked with organizations including McKinsey & Company, The Estée Lauder Companies, Condé Nast, Case Commons (IDEO-incubated), Gust, Amplify, and GSW.

See my full experience, skills, and recommendations.

Explore About →
Azul Ceballos
Design Competencies
Research as the compass, design as the map

Research & Design Strategy

Research as the compass, design as the map
Building intelligence, one interface at a time

AI & Emerging Technology

Building intelligence, one interface at a time
Selected Case Studies
Building a skills platform from 0 to MVP in 6 weeks

Launch Catalyst · 2026

Building a skills platform from 0 to MVP in 6 weeks
Using creative technology to discover our environment

Wonderpath · 2025

Using creative technology to discover our environment
AI Coaching integrations that provided 70% faster time-to-value

McKinsey & Company · 2024

AI Coaching integrations that provided 70% faster time-to-value
Modularizing Leadership Development scaled to 1M+ participants

McKinsey & Company · 2022

Modularizing Leadership Development scaled to 1M+ participants
Embedding Design at Scale, resulting in 80% customer value delivery

McKinsey & Company · 2019

Embedding Design at Scale, resulting in 80% customer value delivery
IT Service Experience, 100% reliable operations, and –50% response time in 1 year

McKinsey & Company · 2017

IT Service Experience, 100% reliable operations, and –50% response time in 1 year